Design is the Intermediary Between Information and Understanding

Saadia Minhas
2 min readAug 19, 2022


“Design is the intermediary between information and understanding.” — Hans Hoffman

Design helps in understanding complex information. The design allows you to present information in a way that is easy to understand for users.

Information presented in a poor way creates confusion. Design is the phenomenon that takes information as input, and applies design principles to it, and the outcome is a meaningful story that gives a purpose to the information.

The purpose of meaningful design is to help humans make sense of the information. If it makes sense to the users, it means the design is fulfilling its job. Design behaves as a layer between information and users. If the layer translates the information well in an attractive way, the user can easily understand it without feeling the complexity that lies behind the layer.

To present information in an easy way, designers need to follow a few steps:

  • By whom the information will be used? — User understanding
  • What problem the information is addressing? — Problem understanding
  • What is the best possible way to present the information in a meaningful way — Design ideas

It is not an easy job to present complex information in an intuitive way for users. As a designer, always keep in your mind the real purpose of the information. The users should be able to get the underlying story behind the information by interacting with your design.

Learn UX Design

To learn more about how to design better experiences, consider the Interaction Design Foundation’s (IDF) online courses from beginner to advanced levels. As my reader, you get 25% off your yearly membership with the IDF.

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Originally published at on August 19, 2022.